Loomly is a collaborative social calendar for people creating, reviewing and scheduling content together. Flaghand is a publishing desk for people whose own AI agents prepare the posts. Both put a person in the review process, but a team workflow and a signed approval of an exact post are different things.
Checked on October 26, 2026. Every Loomly fact here comes from its own pricing page, integrations directory, collaboration and approvals page and Zapier help article. The Zapier article was found through official help-center search results; its full text could not be retrieved (HTTP 403), so its API statement is qualified below. This is a public-documentation comparison, not a signed-in product test. Check the current plans before buying.
The short answer
- Choose Loomly for a team calendar, review assignments, version history and scheduling across more networks, especially if multiple people or clients collaborate in the same workflow.
- Choose Flaghand if your own agent drafts X and LinkedIn posts and you want its credential to be unable to approve, schedule or post, with the owner signing the exact text and media before publication.
What Loomly costs
Loomly's pricing page displays these dollar-denominated prices for the subscription, not per user:
| Plan | Paid monthly | Billed annually | Included users | Social accounts |
|---|---|---|---|---|
| Starter | $65 a month | $49 a month equivalent; $588 a year | 3 | 12 |
| Beyond | $332 a month | $249 a month equivalent; $2,988 a year | Unlimited | 60 |
| Enterprise | Custom | Custom | Unlimited | 61+ |
Annual billing is paid upfront for 12 months. Check how your intended reviewers and calendar connections count before buying; the pricing cards alone do not define every user or social-account counting rule.
Custom-workflow eligibility is not clear from the pages checked. The pricing page positions custom roles and workflows as a Beyond upgrade, but also marks them included for both compared tiers. Don't budget for a particular custom approval rule based on that conflicting wording.
Flaghand is in early access: public sign-up is not open yet and its pricing is not public.
Where Loomly is better
- A shared editorial calendar. Loomly is built for teammates planning and reviewing together, with assignments, multi-tier approval workflows, post history and asset versions. Flaghand has owners and editors, not a configurable multi-stage client approval chain.
- Included collaborators. Starter includes three users and Beyond lists unlimited users. This is a different cost structure from tools charging for every reviewer seat.
- More destinations. Its current integrations directory lists Facebook, Instagram, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile and Snapchat. Listing an integration does not mean every format posts automatically: Snapchat uses push notifications. X is not listed in that directory, so current X support is unverified here, not declared discontinued.
- An established human workflow. People can work through review states in the calendar without installing their own agent. Flaghand's API and MCP are useful for an agent preparing a plan, not a substitute for every team collaboration feature. Flaghand posts to X and LinkedIn personal profiles; its TikTok access is in TikTok's review.
How Loomly review works
Loomly's collaboration page describes this process:
- Give each brand, project or location its own calendar, with a predefined or custom workflow.
- Invite teammates and clients, with role-based permissions for that workspace.
- Send review notifications for an individual draft or a whole calendar. Multi-tier workflows can involve the team and client at different stages; reviewers can approve a batch of posts.
- Keep internal discussion team-only, revise the content, then make the discussion visible to clients for final approval.
- Schedule the content in Loomly. Its page also describes mobile approval and Slack or Microsoft Teams notifications.
Those are concrete collaboration steps, not a specification of every approval-state transition. The accessible product page does not say whether approval always schedules a post automatically, which privileged actions bypass a stage, or exactly which safeguards a given plan includes. Verify your chosen workflow rather than assuming the word "approval" makes every route behave the same way.
Does approval cover the exact text and media?
Loomly: reviewers preview a post, and Loomly advertises post history and asset versions. The public sources checked here do not establish whether changing an approved caption or replacing its media automatically invalidates approval. They also do not establish an immutable snapshot binding the review decision to that exact text and those media bytes. That is an unverified boundary, not a claim that Loomly allows every edit without another review. If it matters to your process, verify what happens after an approved post's text or media changes, including changes by a privileged user.
Flaghand: the agent checks its drafts and requests approval in the desk. The owner reviews each post's account, time, text, media and alt text. Flaghand freezes a snapshot, including the exact platform request, hashes it with SHA-256, and verifies the owner's passkey signature covering that hash. One tap can approve a plan of several posts; it still covers each snapshot. Changing posting content, media, account or time requires a new approval, and the scheduler verifies the signed snapshot immediately before sending. Internal labels and notes are not posting content.
The approval reference describes what is signed. A signature cannot prove a person actually read every word; it prevents an agent's credential from substituting a different approved payload.
API and MCP access
Official help-center search results for Loomly's Zapier article report that it does not currently offer a public API for direct integration. The full article returned HTTP 403, so that statement could not be checked against its full current text. Direct public API availability is not verified here. The accessible pricing and collaboration pages do not provide an API reference. Zapier is an integration route, not proof of a native public Loomly API.
We found no official MCP server documentation in the Loomly site and help center checked on the date above. That means official MCP access is unverified here, not that no third-party connector could exist or that an official connector can never be added.
Flaghand's agent documentation and OpenAPI spec are public.
Its API and MCP let agents upload media, create or edit drafts, check them, request approval and read results. OAuth
connectors receive read, drafts, media and request-approval. No API token scope can approve, schedule or post;
owner approval routes refuse tokens regardless of scope. The CLI is not on npm yet; the hosted MCP does not require it.
Side by side
| Loomly | Flaghand | |
|---|---|---|
| Best fit | People and clients collaborating in a social calendar | People and their own drafting agents |
| Starter price | $65 monthly, or $588 a year; 3 users and 12 social accounts | Early access; public sign-up and pricing not open |
| Larger team price | Beyond $332 monthly, or $2,988 a year; unlimited users and 60 social accounts | No public price yet |
| Approval process | Multi-tier workflows, roles, assignments and batch review; exact rules depend on configuration | Owner passkey over each snapshot, optionally as one plan |
| Exact text and media after approval | Post history and asset versions; automatic reapproval after edits not established by checked sources | Posting-content changes need a new approval |
| Public API | Not verified; official help search result says none, but full article returned 403 | Public reference; workspace-scoped token access |
| Official MCP | Not verified in checked first-party sources | Hosted MCP; tokens cannot approve, schedule or post |
| Networks | Nine destinations listed in current directory; Snapchat uses notifications; X unverified | X and LinkedIn personal profiles; TikTok in review |
After it posts
Flaghand reads X posts back and compares normalized text, author, hidden reply mentions, media count, available alt text, reply chain and quote with the approved expectations. It does not verify link destinations or media-file bytes. LinkedIn posts are not read back. The Loomly sources above do not document that kind of comparison against an approved snapshot; post history and a publishing status are not proof of an exact live match.
Try Flaghand
Start with the agent documentation, or use the safety checklist to compare any publishing tool. Get access to Flaghand. For its current TikTok restrictions, see Flaghand and TikTok.